When markets shift and customers reassess their priorities, leadership teams face a crucial question: “How do we know we are doing the right things – and how do we execute them most effectively?”
The answer lies in understanding what – apart from features and price – has today become most important to your customers (and their customers) in achieving their goals, and is therefore perceived as the most essential value your organisation provides.
Equally crucial is understanding what constitutes your Value Zone – the unique point within your organisation where the right people with the right skills, the right technologies and the right leadership come together to generate this value.
It is, in fact, the Value Zone that determines the extent to which your contribution is perceived as interchangeable or indispensable.
Therefore, it is important to recognise that the Value Zone is not a physical place as such, but a real and tangible sphere of interaction – one that can be consciously identified, deliberately strengthened and continuously developed.
Our offer:
We help leadership teams identifying new dimensions of customer relevance, strengthen their internal Value Zone, and align their organisation for sustained competitiveness.
Typical questions we explore together:
– Which customers are assumed to be the most relevant for securing the present and the future – and why?
– What do the customer chains of these most relevant customers look like?
– To what extent does the value you create propagate along these chains – and where is it lost?
– What constitutes your Value Zone – the sphere of interaction within your organisation that generates what customers perceive as relevant value?
– What currently obstructs your Value Zone – and how can it be strengthened?
– And how can a deeper understanding of customer chains and value propagation be translated into new offers, services or partnerships?
Outcome:
Leadership teams gain clarity about
– who their most relevant customers truly are – and why they matter most;
– what is perceived as relevant value today, how it flows through customer chains, and where it is amplified or lost;
– what constitutes their own Value Zone and how it generates perceived value;
– how to strengthen this Value Zone;
– and ideas for new value-creating offers, services or partnerships.
Formats:
a) Compact format:
2h kick-off + 1:1 interviews → 2.5-day off-site workshop
b) Intensive format:
2h kick-off + 1:1 interviews → five half-day workshops within one week (on-site)
c) Reflective format:
2h kick-off + 1:1 interviews → five half-day workshops across five weeks
Price:
From CHF 12'000 – depending on scope and arrangement